IKEA sustainability and strategy

Steve Howard, IKEA’s chief sustainability officer, claims that “Sustainability has gone from a nice-to-do to a must-do.” This is a great video for a debate on the relationship between sustainability and strategy: should companies go all-in on selling sustainability?


Net-Works collaboration between corporations and non-profits

An inspiring video about Net-Works, a collaboration between the company Interface and the non-profit Zoological Society of London (ZSL). This video could be used in a discussion about collaborations between corporations and non-profits. Tags: Innovation, Marketing