One company is applying behavioral science to energy conservation: Alex Laskey’s TED talk. Great video for discussing “green” behaviors.
Can sustainability initiatives help companies attract and retain talent? The case of IBM’s Corporate Service Corps discussed in this video is a good introduction to the topic.
Can sustainability can be serious and fun at the same time? This TED talk about Who Gives a Crap? is definitive proof.
What does it take to build successful collaborations between companies and non-profits working on sustainability? Jason Clay from the WWF presents an innovative approach.
Steve Howard, IKEA’s chief sustainability officer, claims that “Sustainability has gone from a nice-to-do to a must-do.” This is a great video for a debate on the relationship between sustainability and strategy: should companies go all-in on selling sustainability?
A video about Frontier Co-op’s Well Earth sustainable sourcing program –very useful for discussing sustainability in the supply chain.
What are the advantages of collaboration between corporations and non-profits? The case of Starbucks and Conservation International. Tags: Strategy, Marketing
An inspiring video about Net-Works, a collaboration between the company Interface and the non-profit Zoological Society of London (ZSL). This video could be used in a discussion about collaborations between corporations and non-profits. Tags: Innovation, Marketing
A great talk by Alex Edmans about corporate sustainability and the connection between profitability and purpose.
A general introduction to the topic of corporate social responsibility. It is very useful to remind students that CSR is not about how companies spend their money.