Bhattacharya, C.B., Sen Sankar. 2004. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review. Fall 2004, Vol. 47 Issue 1, p. 9-24.
James McMaster, Jan Nowak. 2009. FIJI Water and Corporate Social Responsibility – Green Makeover or ‘Greenwashing’? Ivey Publishing. (HBR Prod. #: 909A08-PDF-ENG)
Morton’ CSR initiatives.Tags: Marketing
Can a bottled water company be sustainable?
The Cradle to Cradle Products Innovation Institute.
Can sustainability initiatives help companies attract and retain talent? The case of IBM’s Corporate Service Corps discussed in this video is a good introduction to the topic.
Can sustainability can be serious and fun at the same time? This TED talk about Who Gives a Crap? is definitive proof.