Bhattacharya, C.B., Sen Sankar. 2004. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review. Fall 2004, Vol. 47 Issue 1, p. 9-24.
Category: Marketing
FIJI Water and Corporate Social Responsibility – Green Makeover or ‘Greenwashing’?
James McMaster, Jan Nowak. 2009. FIJI Water and Corporate Social Responsibility – Green Makeover or ‘Greenwashing’? Ivey Publishing. (HBR Prod. #: 909A08-PDF-ENG)
Morton’ CSR initiatives
Can a bottled water company be sustainable?
Can a bottled water company be sustainable?
Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute.
Can sustainability initiatives help companies attract and retain talent?
Can sustainability initiatives help companies attract and retain talent? The case of IBM’s Corporate Service Corps discussed in this video is a good introduction to the topic.
Sustainability can be serious and fun
Can sustainability can be serious and fun at the same time? This TED talk about Who Gives a Crap? is definitive proof.
IKEA sustainability and strategy
Steve Howard, IKEA’s chief sustainability officer, claims that “Sustainability has gone from a nice-to-do to a must-do.” This is a great video for a debate on the relationship between sustainability and strategy: should companies go all-in on selling sustainability?
https://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability
Frontier Co-op’s Well Earth sustainable sourcing program
A video about Frontier Co-op’s Well Earth sustainable sourcing program –very useful for discussing sustainability in the supply chain.
Starbucks and Conservation International
What are the advantages of collaboration between corporations and non-profits? The case of Starbucks and Conservation International. Tags: Strategy, Marketing
Corporate Social Responsibility and Sustainability 