Bhattacharya, C.B., Sen Sankar. 2004. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review. Fall 2004, Vol. 47 Issue 1, p. 9-24.
James McMaster, Jan Nowak. 2009. FIJI Water and Corporate Social Responsibility – Green Makeover or ‘Greenwashing’? Ivey Publishing. (HBR Prod. #: 909A08-PDF-ENG)
Morton’ CSR initiatives.Tags: Marketing
Can a bottled water company be sustainable?
The Cradle to Cradle Products Innovation Institute.
Can sustainability initiatives help companies attract and retain talent? The case of IBM’s Corporate Service Corps discussed in this video is a good introduction to the topic.
Can sustainability can be serious and fun at the same time? This TED talk about Who Gives a Crap? is definitive proof.
Steve Howard, IKEA’s chief sustainability officer, claims that “Sustainability has gone from a nice-to-do to a must-do.” This is a great video for a debate on the relationship between sustainability and strategy: should companies go all-in on selling sustainability?
A video about Frontier Co-op’s Well Earth sustainable sourcing program –very useful for discussing sustainability in the supply chain.
What are the advantages of collaboration between corporations and non-profits? The case of Starbucks and Conservation International. Tags: Strategy, Marketing