Ram Nidumolu, C.K. Prahalad, M.R. Rangaswami. 2009. Why Sustainability Is Now the Key Driver of Innovation. Harvard Business Review (HBR #: R0909E-PDF-ENG)
Robert G. Eccles, George Serafeim, Shelley Xin Li. 2012. Dow Chemical: Innovating for Sustainability. Harvard Business School. (HBS Prod. #: 112064-PDF-ENG)
Deishin Lee. Lionel Bony. 2007. Cradle-to-cradle design at Herman Miller: Moving Toward Environmental Sustainability. HBS Premier Case Collection (HBR Prod. #: 607003-PDF-ENG) Tags: Innovation
Sweden’s approach to waste
The Cradle to Cradle Products Innovation Institute.
MBA polymers, a pioneer in plastic recycling.
One company is applying behavioral science to energy conservation: Alex Laskey’s TED talk. Great video for discussing “green” behaviors.
Can sustainability can be serious and fun at the same time? This TED talk about Who Gives a Crap? is definitive proof.
An inspiring video about Net-Works, a collaboration between the company Interface and the non-profit Zoological Society of London (ZSL). This video could be used in a discussion about collaborations between corporations and non-profits. Tags: Innovation, Marketing
This video shows one particular company’s journey to sustainability. It is useful for talk about on the importance of leadership for sustainability innovation.