IKEA sustainability and strategy

Steve Howard, IKEA’s chief sustainability officer, claims that “Sustainability has gone from a nice-to-do to a must-do.” This is a great video for a debate on the relationship between sustainability and strategy: should companies go all-in on selling sustainability?

https://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability

Author: bodivasi

Bodi (Ion Bogdan) Vasi has taught corporate social responsibility (among other things) at University of Iowa for over five years. His research focuses primarily on how social movements contribute to the diffusion of technological innovations, organizational change, and policymaking. He also studies industry emergence and the adoption and implementation of environmental practices by businesses.

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