Bhattacharya, C.B., Sen Sankar. 2004. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review. Fall 2004, Vol. 47 Issue 1, p. 9-24.
Corporate Social Responsibility and Sustainability
Corporate Social Responsibility, Sustainability, Education
Bhattacharya, C.B., Sen Sankar. 2004. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review. Fall 2004, Vol. 47 Issue 1, p. 9-24.